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"With Messenger being used by over one billion people worldwide and now a big part of people’s everyday lives, developing the first dating bot has been a priority for us to make finding a date easier for singles wherever they are," said Abbie Oguntade, vice-president for Match's Northern European Hub.Match joins a series of brands and publishers turning to Facebook Messenger bots to drive subscriptions, bookings and sales.Lara subsequently alerts them whenever she has found a possible date.Abbie Oguntade, VP Northern European Region at UK, tells Marketing Week: “Lara is the girlfriend you wish you had or do have. But that’s not to say we are blind to what our competitors are doing,” Oguntade adds.She is being billed as a virtual dating assistant that can help subscribers hone their account to attract potential matches.The project was launched in France last year, and Lara's ability to analyse up to 50 categories of criteria, including astrological signs, imperfections and hobbies means she is able to make romantic suggestions based on hard data.

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Now, after an initial trial in France, Match has introduced ‘Lara’ for users in the UK, who serves as your dating assistant, serving up suitable matches and profiles based on what you tell her you like.

In order to be sent profiles you need a Match account, but anyone can start a conversation with Lara via Messenger and set up a free Match profile without leaving Messenger.

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